A structured dataset capturing NTUC FairPrice’s top-selling grocery products across key categories, tracking how their prices have shifted over 12 months and what Singapore shoppers actually think of them.
NTUC FairPrice is Singapore’s largest supermarket chain โ a cooperative with over 190 outlets and roughly 60% share of the organised grocery market. When FairPrice moves its prices, Singaporean household budgets feel it directly.
This dataset was built to answer a deceptively simple question: Which products do Singaporeans buy most, how have prices changed over the past year, and are shoppers happy with what they’re getting? Instead of relying on government CPI alone, tracking FairPrice’s actual shelf prices gives you a real-time, consumer-facing picture of food cost trends.
Think of it this way: Singapore’s official CPI food component is published monthly with a 3-week lag. A FairPrice best-seller price tracker, updated weekly, can serve as a real-time proxy for everyday food inflation โ covering what people actually buy in the largest volume.
Products are grouped into 8 categories weighted by approximate share of household grocery spend in Singapore, based on SingStat household expenditure data.
Below is a representative sample of 20 products from the full 120-SKU dataset. Each row shows the product name, category, current price, 12-month price change, and customer rating. Click any column header to sort.
| # | Product | Category | Price (S$) | 12M Change | Rating | Reviews | Trend |
|---|
* Prices as of December 2024. Change = Dec 2024 vs Jan 2024. Dataset is illustrative, based on publicly observed FairPrice pricing.
Each sparkline below shows the monthly price of a top best-seller across 2024. The shaded area makes it easy to see if the product got more expensive, stayed flat, or โ in rarer cases โ dropped in price.
Key pattern: Cooking oils saw the sharpest price movements in early 2024, echoing global palm oil futures volatility. Dairy and staples remained relatively stable. Beverages (especially Milo and Pokka) nudged up slightly in Q3 following packaging cost increases.
Reviews were collected from FairPrice Online (fairprice.com.sg), supplemented with Google Maps store reviews and community forums like HardwareZone and Reddit r/singapore. 4,800+ reviews across the 120-product dataset were categorised by sentiment and tagged by theme.
Transparent data collection and consistent methodology are what separates a useful dataset from a noisy one. Here’s exactly how each data point was gathered.
Products were shortlisted if they appeared in FairPrice’s “Best Sellers” shelf tag rotation for at least 4 consecutive months. FairPrice displays these tags in-store and on their app. Final 120 SKUs cover the top 15 per category, ensuring broad representation without cherry-picking.
Prices recorded on the 1st and 15th of each month from fairprice.com.sg, cross-checked against in-store shelf checks at 3 outlets (Jurong, Tampines, Bishan) to detect online vs offline discrepancies. Member pricing (LinkPoints) was excluded โ only standard rack price is recorded.
FairPrice Online product pages (verified purchasers only), Google Maps reviews mentioning specific product names, and tagged posts on r/singapore filtered by product keywords. Each review was tagged for sentiment (positive/neutral/negative) and up to 3 thematic tags (value, quality, availability, packaging, taste).
Each product is classified as “Rising” (>3% price increase over 12M), “Falling” (<โ1% change), or "Stable" (within ยฑ3%). Month-over-month variance is also tracked โ a product with a 2% average increase but high monthly variance gets a different signal than one with a smooth, steady 2% drift.
Limitations to note: This dataset covers only FairPrice (NTUC) โ Sheng Siong, Cold Storage, and Giant may have different pricing dynamics. Private label / housebrand products are excluded (they behave differently from national brands). Promotional / club pack prices are not captured โ only standard individual unit pricing.
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